Healthcare industry is undergoing transformation with innovative digital technologies and solutions driving care, improving operations, solving problems, and developing treatments and cures. Designed to address the rapidly changing healthcare landscape and increasing demand across the health ecosystem, the Product Development and Marketing course will provide a practical overview of the foundational marketing disciplines and communication channels and their applications to healthcare, pharma, biotech, and medtech industries in the digital age. Students will learn various marketing and communication strategies and planning, brand development, market research and analysis, market segmentation, targeting and positioning, user experiences and journey mapping, content marketing, and explore tools and methods to measure the impact and value of marketing and communications.